Market Share Authority – who has it and how do you achieve it.
This week’s posts discuss a company’s most desired position. Here are the daily headlines.
Special mention for the cover - The Advantage Galaxy, original illustration by Daryn Rowley, Daryn Rowley Design
June 17
What does Market Share Authority mean? Combining the disciplines of blue ocean strategy with demand creation empowers companies to achieve this.
June 18
Most companies would agree that uncontested market space is an enviable place to be. How does the competition become irrelevant while your company is in the category of “one”.
June 19
When it comes to creating demand, what would you say is the first thing a company must do? Helping people get what they want is how a company will get what they want.
June 20
What would a company attempt to do if it knew it would not fail? It would become a lighthouse.
June 21
Creating what people love before they know they want it is an art. First and foremost, we must understand this is all about people’s behavior and mindset. What we buy versus what we really want is the challenge.
June 22
Are you the flower or are you the bee? The problem many companies face is, they think they are the bees. They are not. They are flowers.
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